Introduction

Welcome to our training on improving show up rates for sales calls and building strong rapport with potential or current clients. In this module, we will explore a practical and engaging technique that can significantly impact your client interactions. This method is all about personalization – a critical element in today's automated digital landscape.

The Power of Personalized Videos

When you receive a notification that someone has booked a sales call with you, the response you give can set the tone for the entire interaction. Personalized confirmation videos, although brief, can create a lasting impression and establish the groundwork for a successful relationship. Follow these simple steps to utilize personalized videos effectively:

Step 1: Record Your Personalized Video

• As soon as you get a call booking, record a short video, ideally between 30 to 45 seconds. This video should be personalized and convey warmth and attention to detail.
• Use a conversational approach, as if the camera were your phone. For instance:

  
"Hey [Client's Name], it's [Your Name] here from [Your Company]. I noticed you've booked a call for [Day, Time, Time Zone]. I just wanted to quickly say hello and express how much I'm looking forward to our conversation. Have a wonderful day!"


• Make sure to mention their name and the scheduled time to ensure they feel acknowledged and to confirm the appointment.

Step 2: Add Important Reminders

• If there are prerequisite materials your clients need to review before the call, such as case studies, webinars, or program walkthrough videos, mention those in your video.

  
"Hey [Client's Name], it's [Your Name] again. I saw your booking for [Day, Time, Time Zone], but before our call, please take a moment to watch the case study and program walkthrough videos. It's crucial because they contain information we'll discuss, and it'll save us time on the call, keeping our focus on your specific challenges and goals. Once you've watched them, just drop me an email to confirm. Thanks so much!"


• Explain the importance of watching these materials and how it will make their call experience more beneficial.

Step 3: Send Your Video Efficiently

• If sending a video via email, be mindful of file size limits. Compress your video if necessary using tools like HandBrake or other apps available online.
• Consider services like BombBomb to automate sending personalized videos via email or text messages. This can be particularly helpful if you prefer not to use your personal phone.

Building Rapport with Personalized Videos

Creating personalized videos is not only instrumental in increasing show up rates but also plays a vital role in building rapport. Here's how it makes a difference:

• Human Touch: Clients expect automated emails, but receiving a video where you address them by name adds a personal touch that fosters connection.
• Perception of Care: A personalized video suggests that you're willing to invest time in them, which can make clients feel valued. This can significantly influence their decision to work with you.
• Eliminates Miscommunication: A video can convey your tone and intent much clearer than text, which can sometimes be misinterpreted.
• Efficient Communication: Speaking in a video can often be quicker than writing long emails, saving you time while still providing a personal touch.

The Impact of Personalized Videos: A Case Study

To illustrate the effectiveness of personalized confirmation videos, consider the case of our client Danny. By incorporating personalized videos, he escalated his show up rate from 60% to nearly 100%. This significant increase demonstrates the efficacy of personalization in the sales process.

Conclusion

Personalized confirmation videos take only a few minutes to create and send, but they can have a tremendous impact on your business. They offer an opportunity to make clients feel genuinely cared for, which can translate into better show up rates and stronger client relationships. Give it a try and personalize your approach to see the results for yourself.

In our next video, we will delve deeper into how to create content that resonates with your audience. Stay tuned and happy selling!