Click here to download the Worksheet: After Purchase Support

Creating Community and Providing After Course Support

STEP 1: Foster a Community for Course Participants

Welcome to the fifth installment of our training series. Today, we'll focus on the importance of fostering a community and ensuring robust after-purchase support for your course participants. This aspect of training is critical for building lasting relationships with your customers and enhancing their learning experience.

Step 1.1: Cultivate Enthusiastic Support among Customers

Creating a community is about more than just answering questions—it's about cultivating an environment where customers become enthusiastic supporters of your brand and offerings. I refer to such enthusiastic supporters as ‘raving fans.' These raving fans are essential, as they not only find great value in your products but also actively promote them to others.

Step 1.2: Utilize Facebook Groups for Community Building

One of the most effective ways to create a community and provide support is through Facebook groups. With over 2 billion people on the platform, Facebook is where a significant portion of digital marketing audiences can be found. A dedicated group for your course participants is an excellent place for them to seek guidance, connect with peers, and feel a part of a larger collective, fostering that sense of ongoing support.

Step 1.3: Explore Alternatives to Facebook Groups for Different Products

While Facebook groups work well for digital marketing courses, other types of products might benefit from different support channels. For higher-end offerings, personal touch points like phone support can be invaluable. Whether you have a customer support team or an individual handling queries, responsiveness is key.

STEP 2: Establish Robust Customer Support

Customer support should not be an afterthought. It's a cornerstone of your business, not just in resolving issues but also in cementing customer loyalty. Here's why it matters:

Step 2.1: Increase Customer Retention through Excellent Support

Repeat Customers: By providing excellent customer support, you increase the likelihood of turning one-time buyers into repeat customers.

Step 2.2: Foster Community Engagement and Trust

Community Engagement: A responsive community where customers can quickly get help fosters engagement and trust.

STEP 3: Choose the Right Support Tools

In addition to Facebook groups, which cater more to community engagement and course content questions, it is essential to have a support system for handling technical or billing inquiries. Software like Zendesk facilitates an organized ticket queue system for email support requests. Freshdesk is another popular option. Choose the tool that best fits your business needs.

Step 3.1: Implement Zendesk for Email Support Queries

Consider utilizing Zendesk for an organized approach to managing support tickets and email inquiries, ensuring your customers receive the assistance they need efficiently.

Step 3.2: Evaluate Freshdesk as an Alternative Support Tool

Explore Freshdesk for its features and compatibility with your business needs to provide stellar customer support alongside or as an alternative to Zendesk.

STEP 4: Emphasize the Importance of Reliable Support

Good support means happier customers. Unhappy customers can negatively affect your business's reputation. Providing quality customer service should be a priority to avoid such pitfalls and to keep your business stable and growing.

STEP 5: Conclude and Review for Success

Remember, the success of your course largely depends on the groundwork you lay before launching it. This includes drafting a thorough plan and course outline, creating high-quality content, choosing a reliable delivery method like ClickFunnels or Kajabi, selling your course, and importantly, providing post-sale customer support.

By ensuring these elements are in place, you will build a business with a steady stream of loyal customers. I hope you have found value in this course. Keep an eye out for additional content as we continue to refine and expand our offerings. Together with Legendary Marketer, we're dedicated to your success.

Thank you for joining this training. We look forward to seeing you as an active member of our community.