STEP 1: Conceptualize Your Upgraded FAQs
Welcome to Section 13 of our course, where we dive into the art of creating upgraded FAQs. This approach offers a fresh perspective on the traditional FAQ section found on sales pages, aiming to build a condensed version of a sales page right within our FAQs.
The purpose of an effectively constructed upgraded FAQ section is multifaceted:
- Countering objections
- Distinguishing you from competitors
- Reinforcing key insights and perspectives introduced earlier
- Providing reassurance by highlighting expected outcomes
- Assisting prospects in seeing themselves as buyers
This nuanced approach begins with recognizing objections as opportunities, not barriers.
STEP 2: Design the Structure of Upgraded FAQs
Your upgraded FAQ section should be meticulously organized to transform objections and concerns into empowering insights.
Step 2.1: Craft a Welcoming Headline
The headline should reframe questions or objections as normal and expected steps toward making a purchase, setting a positive tone for the interaction.
Step 2.2: Turn Major Objections into Opportunities
Identify the most significant objection and reframe it as an opportunity, showcasing the value of your product or service in addressing this concern.
Step 2.3: Highlight Your Unique Features
Address a common fear or objection by pointing out a specific aspect of your offering that effectively resolves it.
Step 2.4: Debunk Prevailing Industry Myths
Choose a prevalent industry myth and debunk it. This empowers prospects and showcases your innovative thinking.
Step 2.5: Differentiate From Competitors
Discuss how your approach or solution differs from and surpasses alternatives on the market, cementing your unique value proposition.
Step 2.6: Elaborate on Your USP
Expand further on your Unique Selling Proposition, solidifying the reasons your offering stands out.
Step 2.7: Overcome Time or Common Objections
Address the time commitment, or another regular objection, providing a satisfying, encouraging answer that minimizes hesitations.
Step 2.8: Conclude with Your Offer
Optionally, wrap up your FAQs by touching on guarantees or return policies, reassuring prospects about the risk-free nature of their purchase.
STEP 3: Refine and Personalize FAQ Responses
As you refine your upgraded FAQs, adopt the mindset of warmly welcoming each question.
Step 3.1: Maintain a Warm and Inviting Tone
Preface your responses with “I'm so glad you asked that” to ensure that your tone remains inviting and non-defensive, signalling that objections are steps toward a deeper understanding.
Step 3.2: Implement Editing Practices
Revise your FAQ entries to make sure they're clear, concise, and directly address common concerns in a reassuring manner.
For those seeking to witness these principles in action, consider watching the example breakdowns provided in the next video, or if you feel ready to put this knowledge into practice, take this moment to draft your upgraded FAQ section.
We look forward to exploring your creations and insights in the next section of our course. Happy writing!
The Upgraded FAQ Close – Part 1
WORKSHOP SESSION 4 (SECTIONS 13-15) ESCAPING THE GAP
Mastering Decisiveness and Confidence
Leading Through the Escape Door
In our latest workshop session, we focused on guiding your prospects with urgency, from introducing the concept of the “escape door” to leading them through it, emphasizing the greater risks of inaction compared to moving forward. This approach helps prospects realize the emotional and logical incongruence of their current reality with their new beliefs.
Coaching Decisiveness
Our aim is to foster decisiveness in prospects through various strategies:
- Upgraded FAQ: Addresses objections, aligning them with the decision to purchase.
- “Perfect For You If” Section: Encourages self-selection and identification with the ideal buyer profile.
- Final Confident Appeal: Reinforces the prospect's decision, borrowing confidence from the product's promise.
The Upgraded FAQ Close
The Upgraded FAQ section is designed to transform objections into opportunities, educating and empowering prospects to make informed decisions. This involves reframing objections as pathways to understanding the unique aspects and strengths of your product.
Example: Indestructible Team by SoulPowered
Questions commonly asked by leaders before joining the Indestructible Team program are used to address time constraints, financial concerns, and the foundational role of a strong team in scaling a business, thereby guiding potential clients towards making a confident decision.
The “Perfect For You If” Close
This section helps prospects see that the decision to purchase is in their best interest, reducing decision anxiety and outlining the characteristics of the ideal buyer who will benefit most from the product.
Example: List Builder’s Lab 2.0 by Amy Porterfield
This part clarifies who will achieve the most success with the List Builder’s Lab, from beginners seeking effective strategies to experienced individuals looking for cohesive growth.
The Final Confident Appeal
Closing the question loop initiated at the beginning, this section offers a strong, confident appeal to prospects, reinforcing the necessity and value of the product in achieving their goals.
Example: Indestructible Team by SoulPowered
A direct address to potential clients highlights the various scenarios in which the Indestructible Team program becomes essential, urging decision-making for sustainable growth and leadership development.
Bonus Closes: Risk Mitigator and MVC/QVW Challenge
- The Risk Mitigator: Outlines the real risks of inaction compared to the reassurance provided by the product’s guarantee.
- The MVC/QVW Challenge: Encourages prospects to commit to a minimum viable action to experience a quick, significant win, thereby demonstrating the product's immediate value.
Examples from Indestructible Team and List Builder’s Lab 2.0
These sections address the consequences of inaction and the potential for rapid, significant improvements, challenging prospects to take decisive steps towards change.
By integrating these strategic closes into your sales page, you guide prospects through a journey of realization, decision, and action, underpinned by the confidence and value offered by your product.
