STEP 1: Break Down The “Perfect For You If” Close Structure

Welcome to our training session, where we delve into the intricacies of creating a compelling “Perfect For You If” close for your sales page. Today, we will analyze a section from the ListBuilder's Lab 2.0 on Amy Porterfield's sales page to unveil how you can effectively communicate with your prospective clients and guide them towards making an informed decision to enroll in your program.

Step 1.1: Connect the Candidate’s Situation with Desired Results

The “Perfect For You If” close begins with an approach that links the candidate's situation to the results they can achieve by joining your program. It's about showing them how it aligns with their current position and ambition to accomplish specific outcomes.

Step 1.2: Identify Key Elements of the Close

• Identifying the Beginner: Emphasize current strategies suitable for newcomers.
• Addressing the Struggler: Acknowledge challenges faced by those with prior unsuccessful attempts.
• Acknowledging Past Efforts: Recognize the effort of those with a foundational understanding.
• Highlighting Commitment: Appeal to the readiness to invest in growth despite past discouragements.
• Clarifying the Approach: Assure the program's alignment with up-to-date, effective strategies.
• Envisioning the Outcome: Illustrate the broad opportunities achievable through the program.
• Promising Immediate Wins: Highlight specific methods that promise quick, tangible results.
• Presenting the Minimum Viable Commitment: Offer guarantees to reassure potential clients of the risk-free opportunity.

STEP 2: Implement the “Perfect For You If” Strategy

Implementing this strategy effectively communicates with your prospective clients, guiding them towards making an informed decision.

Step 2.1: Customize Each Element to Reflect Your Program

Consider these elements as a checklist. Detail each point to reflect the unique aspects of your program and how it aligns with the reader's needs and aspirations. This method not only increases the relevance of your offer but also builds trust with your audience by showing you understand and cater to their specific situation.

Step 2.2: Connect, Guide, and Build Trust

Remember, the goal is not just to sell but to connect and guide your audience toward realizing their goals with your program's assistance. Take time to refine each point, ensuring clarity and persuasion in your message.

Step 2.3: Draft Your “Perfect For You If” Close

Now, take a moment to reflect on these insights and start drafting your “Perfect For You If” close. Let these principles guide you in crafting a message that resonates deeply with your prospective clients, encouraging them to take that next step with confidence.

In our next session, we'll explore how to further enhance your sales page and email marketing strategies. Until then, happy writing, and looking forward to seeing you in the next video.